Project Goal
Increase online order completion by simplifying menu browsing and optimizing the checkout path.
Case Study
Fast, mobile-first restaurant ordering experience built to improve conversion rate and reduce cart drop-offs.
Increase online order completion by simplifying menu browsing and optimizing the checkout path.
Mobile-first customers placing delivery and takeaway orders during high-intent decision windows.
One-thumb navigation, fast cart interactions, and clear order-state communication.
Category filters, dish cards, and visual hierarchy for faster item selection.
Real-time totals, quantity edits, and add-on handling without navigation friction.
Delivery and pickup slot selection with transparent ETA communication.
Streamlined steps with trust cues and reduced abandonment points.
Order status updates from confirmation to out-for-delivery state.
Menu updates, order queue visibility, and peak-time performance handling.